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News & Views

News & Views

Explore Researchcraft's News and Views below.

Researchcraft becomes part of Sonder

April 2026 - Researchcraft acquired by fellow research agency Sonder (part of Adaptos Ltd)

After 30 years operating as an independent, owner-managed market research consultancy, we are delighted to announce... Read more

Carefully crafting 25 years…

An interview with Lisa Barker as she celebrates a Quarter of century at Researchcraft

I had the pleasure of catching up with Lisa Barker, Researchcraft’s longest standing employee to help celebrate her 25... Read more

Silver Summer Social

Double celebration of 25 years at our 2025 Summer Social

Researchcraft's 2025 Summer Social was the perfect excuse to celebrate a double achievement. Held in... Read more

How much emotional affinity do people have with your brand?

Why you should strive to make your brand an implicit choice

By Jon Wilkins This final instalment of our six-part series examining the key success factors that are likely to... Read more