How much emotional affinity do people have with your brand?

Why you should strive to make your brand an implicit choice

21 May 2025

By Jon Wilkins This final instalment of our six-part series examining the key success factors that are likely to... Read more

Happy 30th Birthday Researchcraft!

Celebrating three decades of research excellence.

30 Apr 2025

Founded in 1995 by Geoff and Joan Allan, April 2025 marks the 30th birthday of Researchcraft. Established to deliver... Read more

How strong is your brand’s identity?

Why you should never underestimate the importance of your brand’s distinctiveness.

10 Apr 2025

By Jon Wilkins This fifth instalment of our six-part series examining the key success factors that are likely to... Read more

How well does your Brand Experience live up to the Brand’s Promise?

Using a customer-centric approach to overcome the double jeopardy of brand experience.

14 Mar 2025

By Jon Wilkins This fourth part of our six-part series exploring the key success factors that are likely to shape... Read more