Skip to main content

Brand Strategy

Grow Your Brand   |   Brand Strategy  

Exploring and understanding the world your target consumers inhabit is arguably the single most important step a marketer can take to increase their chances of brand success.

The coronavirus pandemic has made it even more obvious how important it is to stay in touch with your consumers. Whether you are considering entering a new market or simply want to update or refresh your understanding we customise our approach around your brief, drawing on the best mix of techniques to address your objectives, including:

  • Segmentation
  • Shopper research
  • Usage & Attitude studies
  • Market entry/ sizing
  • Ethnography
  • Diary / observational studies
  • Brand positioning
  • Media profiling and touchpoints

Get in Touch

Case Study Spotlight

Pet owner segmentation study

22 Jun 2022