Researchcraft becomes part of Sonder

02 July 2026

April 2026 - Researchcraft acquired by fellow research agency Sonder (part of Adaptos Ltd)

After 30 years operating as an independent, owner-managed market research consultancy, we are delighted to announce that Researchcraft is now part of Sonder. Our similar beginnings, specialisms and culture, coupled with our shared outlook on what makes great research, made the two businesses an obvious fit.

"The opportunity to combine forces with Sonder was a no brainer for us at this stage of our development. It enables us to build on the great work we already provide to our clients and become part of a dynamic and ambitious business that is ready to embrace the many challenges that face today's research and insight industry. We are likeminded spirits and cannot wait to get started on the next chapter in the Researchcraft story." Jon Wilkins, Managing Director, Researchcraft

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