Sector Specialisms

Whatever business you are in we can bring the research expertise and adaptability you need to address your business issue. Until we start working with you we may not know your product and customers as well as you do, but we certainly have the expertise to help you get to know them better.

Consumer goods

From food to FMCG and durables to DIY, optimising the performance of products and brands is critical for our clients.

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Retail

Using qualitative, quantitative and observational techniques we investigate shopper habits, store design and the in-store experience.

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Leisure and entertainment

As technology brings more freedom, choice and ease of access, consumers are increasingly able to tailor their leisure experiences to their needs.

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Healthcare and pharmaceutical

From OTC and prescription medicines to chronic illness products, we capture input from all relevant stakeholders;

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Technology

Technology shapes our lives in ways we could not once have imagined. From software to hardware and

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Agencies

We work with many different forms of agency (including advertising, PR, media, digital, design and branding agencies) to support them with their research needs.

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Financial services
People have become more wary than ever of financial service providers and are increasingly empowered to choose between them.
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Services

There are great opportunities for businesses operating in the service sector from new market entrants to multi-nationals.

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Business-to-business

The diversity of B2B decisions is enormous, ranging from the simple to highly complex, high investment decisions.

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