Research Specialisms

We are here to help our clients at every stage of the planning and marketing process from exploring and understanding your consumer to developing products and evaluating how effective you are at every touch point. With decades of experience across hundreds of clients, we can bring genuine expertise in addressing the most common business issues, whatever your research challenge.

Brand and product research

Brands live or die by the quality of the product and how well the proposition, pricing, packaging and point of sale work together to support it.

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Customer experience and satisfaction
We all know it’s harder to gain new customers than to keep existing ones, and if we keep them happy they can be vociferous advocates for our brand.

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Segmentation

Segmentation can be a great tool for seeing how your market naturally divides and for deciding who to target and how.

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Brand and advertising tracking

There has been a transformation in the way that consumers form relationships with brands.

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Strategic studies

Consumers have needs, both functional and emotional. The success of a brand rests on how well it understands these needs and is able to meet them.

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