We are here to help our clients at every stage of the planning and marketing process from exploring and understanding your consumer to developing products and evaluating how effective you are at every touch point. With decades of experience across hundreds of clients, we can bring genuine expertise in addressing the most common business issues, whatever your research challenge.
Brand and product research
Brands live or die by the quality of the product and how well the proposition, pricing, packaging and point of sale work together to support it.
At Researchcraft we have expertise at all stages of the product lifecycle from ideas or concepts to finished products, gained through evaluating more than 500 products. Our services include concept testing, product testing (central location or in-home use test), pricing, packaging, simulated shops, volumetric estimates and more.
We all know it’s harder to gain new customers than to keep existing ones, and if we keep them happy they can be vociferous advocates for our brand.
That’s why it is critically important to understand what matters most to your customers and to measure how well you are delivering against their needs. At Researchcraft we build our customer research programmes around the needs of both the organisation & the customer using whatever methods are most appropriate to deliver specific & actionable feedback for key stakeholders.
Segmentation can be a great tool for seeing how your market naturally divides and for deciding who to target and how.
Every segmentation is different and the process of segmentation is not simply a mechanical process with a ‘right’ answer. We work closely with our clients to ensure the organisation is fully engaged throughout the process. This guarantees that the segmentation is in tune with the needs of the business and engages and adds value; ultimately providing clear, meaningful outputs that will be of genuine commercial application.
There has been a transformation in the way that consumers form relationships with brands.
This means that the need is greater than ever to stay in touch with perceptions of your brand and to understand what this means for the future. We bring experience gained across 100+ tracking studies as well as constantly adapting and improving our approach to take on board the latest thinking. We work with our clients to develop a coherent approach built around their brand and the kind of decisions they need to make.
Consumers have needs, both functional and emotional. The success of a brand rests on how well it understands these needs and is able to meet them.
Building rich and reliable insight about your consumers is therefore the foundation of effective strategic decision making. At Researchcraft we do this by looking at issues from multiple angles and immersing ourselves in your market through combining qualitative, quantitative and observational techniques such as groups or depths, U&A studies, ethnography or any other methods that bring deeper understanding.