Sign In  l  Back to Home  
 
     
                                 
           
             
 
 
Retailers have a unique relationship with their customers because the shopper’s interaction with them occurs mainly in the store – meaning that it is vital to ensure each visit is as positive as possible.

This means that retail research is especially powerful because it can be conducted at this moment of interaction, getting immediate feedback on their
visit – what is working and what is not, and giving guidance for future developments. In Researchcraft’s many years of retail research we have helped clients learn about:

What motivates shoppers to come into their store & leads to successful
      purchase or failure.
Whether a new layout or format enhances the store experience & should be
      rolled out.
Whether changes to stock, signage or staffing are noticed & bring the
      intended benefits.
What the drivers of customer satisfaction & dissatisfaction are.

And always give actionable conclusions which can help move the business
forward.

Our experience covers a wide variety of outlet types:

From major multiples & supermarkets to garage forecourts
From banks to mobile phone shops
From bookies to pharmacies

It is often said that “retail is detail” and with Researchcraft you can rely on our
attention to detail in designing robust research to address your issues and rigorous analysis to get the most out of it.

To find out more about how you could be using Researchcraft’s retail expertise, or to request more information, please click here.

    
       
 

 
  © Copyright 2010 Researchcraft | Terms & Conditions | Privacy Policy | Site Map