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Consumers have always been wary of financial services and this has been heightened by the recent upheavals in the market. The need to understand consumers’ attitudes and behaviour is fundamental to the successful delivery of financial services. This is particularly true when growing consumer empowerment and advancing technology are changing the basis of customer relationships with financial services.

At Researchcraft we have been contributing to the success of financial companies, brands and services since our inception. We have worked with a variety of financial companies and conducted research into all aspects of the relationship with customers and staff:

Consumer needs
Brand proposition
Brand identity
Products & services
Advertising
Customer delivery
Staff research
Consultancy

With all this experience, we can help our clients make sound business decisions across all the financial service sectors.

Our clients always work with a Senior Director who is experienced in financial services. This means we are able to provide you with highly actionable insights, tailored to your unique requirements, and within a realistic budget.

We always match our research to your needs, however large or small:

Qualitative: Including groups, individual & paired depths, observation.

Quantitative: In-branch, exits, in-home, in-street, telephone, online, postal.

Modelling: A range of approaches that can be applied to survey or customer data.

Consultancy: As required.

To find out more about how you could be using Researchcraft’s financial expertise, or to request more information, please click here.

    
       
 

 
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