International brand tracking study expands to 10 markets
In 2014 Researchcraft launched a major global brand tracking study on behalf of a leading restaurant brand. The study has now expanded during 2015 to cover a total of 10 markets spanning Europe, Asia, Africa, Australasia & North America.
The study uses a framework of measures customised around the client’s needs to provide a detailed picture of their brand’s health and equity. Feedback is provided at both a global and local level and covers detailed rational & emotional brand equity as well as perceptions of brand experience.
Results are being used both to provide feedback on recent activity and give input on future strategy.