The Research Locker Launched
Along with updates to our website, Researchcraft has launched The Research Locker, a secure area for clients to keep a comprehensive archive of their reports and to gain access to a range of other resources.
This will mean that authorised personnel within the client company will have easy access to their research in one place.
It also provides a range of resources designed to support Researchcraft’s clients in the effective use of research and insight within their organiations.
Financial Research Insights
Researchcraft and qualitative specialists, Vantage Research, have just conducted a programme of research into the attitudes and behaviour of consumers in the financial services sector. The survey sheds light on the current use of comparison websites in the choice of home insurance policies as well as wider trends in attitudes to financial service providers.
Researchcraft Moves Into Eastern Europe
Our international coverage has taken one step further as we have been commissioned to conduct research in Poland. This means that, in the last 12 months we will have conducted research in 10 countries in Europe and the Americas.
(UK, Ireland, France, Germany, Spain, Italy, Portugal, USA, Poland,
the Netherlands).
Milk Tracking Research
Researchcraft has just signed a contract to track the performance of the milk advertising campaign in the UK. This research, funded by the European Union, will see us conducting regular online interviews with the target market, assessing their usage and attitudes towards milk and awareness and take out of the campaign. The contract lasts for 3 years.
Researchcraft Launch Brand Effect Modelling
Researchcraft were challenged by communications agency Kindred to provide a robust way of evaluating the effect of different media in an integrated campaign.
They have worked together with Paul Dyson of statistical modelling
consultancy D2D to develop Brand Effect Modelling. This approach can be used on existing data or new research to identify the contribution of different media to brand measures.
A Product Testing Milestone Reached
A newly commissioned product test commissioned this month marks a major milestone in Researchcraft’s product testing experience. With this latest survey Researchcraft have now tested more than 500 separate products.
These have involved interviews with nearly 50,000 respondents across 140 separate product test surveys covering a wide range of FMCG, Food, Drink and other categories.
Sharpen Up Your Research Seminar
On 1st April (no joke!), Researchcraft ran a seminar for 20 delegates from 13 organisations providing an introduction and overview of the research process.
The day started with an overview of qualitative and quantitative techniques
and then talked about applying these to different stages of the product & service development process: from understanding needs & identifying opportunities, developing products & services, the brand & advertising and delivering to
the customer.
The seminar was in the impressive setting of the Royal Leamington Spa Pump Rooms and a gloriously sunny day which showed the town off to its best to all
our visitors.
Major Shopper Study Commissioned With Researchcraft
In collaboration with Qualitative specialists Stream Research, Researchcraft has been commissioned to conduct a major qualitative and quantitative shopper study involving more than 1,400 online interviews across France and Germany. The study will explore the cross-channel purchase decision making process across 4 different product categories.
Researchcraft Commissioned Across Europe
Researchcraft has been commissioned to conduct a major new study across 7 countries in Europe. The research will take place 3 times a year.
Originally Researchcraft’s focus was research in the UK, and, while this still remains our core area, client demand has meant we have widened our coverage.
Exit Surveys Using PDAs
This month Researchcraft have moved their longest running continuous survey to use PDAs. This survey involves exit interviews for a major retailer, 51 weeks of the year. The study has been running since 2000. Originally the data was collected by pen on paper, it then moved to CAPI and has now taken the logical step of moving to PDAs.
These hand held digital devices are ideal in that they allow all the complex routing associated with CAPI, but in a much more manageable hand held device.
Data is automatically transmitted back for analysis during the interviewing day, ensuring the data is as up to date as it possibly can be.
|
