I joined Researchcraft in 2004 to take up the challenge of co-managing my own research agency. My areas of expertise now also include strategic studies and brand & product development.

My experience is both domestic and international, having carried out research in more than 40 different countries to date.

Playing
My ‘Playtime’ is shared across my four main passions: spending time with my wife and children, playing tennis (including Chairing my local club), enduring the ups and downs of supporting Reading FC, and a love of travel, which included a career break in 1998 to travel through Latin America, New Zealand, Australia and Asia.

Thinking
My academic background began with a BA(SS) Honours degree in Geography from the University of Exeter, which I later added to with a CIM Diploma in Marketing at Thames Valley University.

I have been a full member of the MRS for more than 15 years and have presented and written articles on the subject of marketing research with numerous industry bodies and media publications:

Methods & systems. Bill Pegram & Jon Wilkins
WARC Annual Pre-Testing Advertising Conference, London, 29th January 2003

Why is Global Advertising still the Exception, not the Rule? Jon Wilkins
Admap, February 2002, Issue 425
http://www.warc.com/LandingPages/Generic/Results.asp?Ref=719

Linking sales to pre-testing: Learnings from market mix modelling. Jon Wilkins
WARC Annual Pre-Testing Advertising Conference, London, 30th January 2002

Breaking the mould. How the use of multi-media CAPI has transformed brand and advertising research. Jon Wilkins, Kevin Ford and Mike Denny
ESOMAR, Marketing Research, Edinburgh, September 1997
http://www.warc.com/LandingPages/Generic/Results.asp?Ref=841

Does ad research underestimate ad affect? Mike Denny and Jon Wilkins
Admap, July 1997
http://www.trial.warc.com/LandingPages/Generic/Results.asp?Ref=718

Detecting the effectiveness of integrated marketing. Kevin Ford and Jon Wilkins
Admap, June 1997
http://www.warc.com/ArticleCenter/Default.asp?CType=A&AID=WORDSEARCH4711&Tab=A

Evaluating your sponsorship; art or science? Jon Wilkins
Marketing Week Sports Sponsorship Conference, London, July 1997

TV or not TV? That is the question. Jon Wilkins
MRS Conference, Birmingham, March 1997

Enhancing the effectiveness of sports sponsorship through research. Jon Wilkins
Marketing Week Sports Sponsorship, Marketing & Broadcasting Conference, London, 17th July 1996

Evaluating International Sports Sponsorship. Jon Wilkins
Institute Of International Research, International Sports Sponsorship Conference, Stockholm, November 1995

For more about my experience visit:
www.linkedin.com/in/ajwilkins