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The range of research techniques available has never been greater and our versatility ensures that we design highly cost-efficient approaches that maximise the value you get, whether your priority is to:

Measure
so that you can make important business decisions informed by sound and robust research
or
Get Closer
to your customers, by observing, listening, & interacting to gain a deeper understanding & dialogue with them

We have the skills and experience in the research techniques needed to
deliver both of these via:

Face-to-face: In-home, In street, Exit, In-store, and Central Location are
      all methods we regularly use.

Online Surveys: We use online across most types of study we undertake,
      whenever or wherever appropriate, including general samples, customer
      samples, website visitors, and panels.

Telephone: Mainly for customer samples, targeted or purchased samples,
      both Consumer and B2B.

Self-Completion: Including customer surveys, employee surveys, and large
      scale projects using the latest scanning technology.

Modelling & Statistical Analysis: Awareness, brand effect & sales modelling;
      factor, cluster, driver & turf analysis; segmentation, mapping & other
      techniques.

Qualitative: We work with a carefully selected team of experienced freelance
      specialists to carry out groups, depths, intercepts, accompanied shops,
      observation and other methodologies.

Online Community Panels: Creating custom-made panels for quick, simple,
      low cost online surveys and discussion forums, getting closer to your
      customers and finding answers that might not be viable through conventional
      research methods.

Alternative Methods: We are always looking for new and better ways to
      address our clients’ needs. Innovation and technology are constantly offering
      new possibilities to offer to our clients including eye-tracking, mobile/ SMS
      surveys, observation and more.

    
       
 

 
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